Complete Idiots’s Guide to Target Marketing

November 17, 2009

My good friend Susan Friedmann just released her next book today, “The Complete Idiot’s Guide to Target Marketing.”

Do you want to get the word out to buyers about all the great things your business has to offer, but a big-bucks marketing campaign just isn’t in your budget? Now you can get the expert information you need about how to get the word out.

Susan’s book is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. In this Complete Idiot’s Guide®, you get:

  • Savvy ways to identify your most lucrative niche markets.
  • Viral marketing, blogging, webinars, and other web marketing ideas to reach your buyers.
  • Creative public relations strategies that can help you reach your goals inexpensively.
  • Powerful buzz-building methods to reach and impress your target market.
  • The most effective ways to build and maintain strong customer relationships.

And much more…

If you order a copy today, you’ll receive a bonus pack of downloadable e-books, audio, and video programs, special reports, and articles – hundreds of dollars worth of free materials from some of the country’s most successful business strategists.

One of the free items is my Personality Poker® self-assessment and a 30 minute video. This simple quiz allows you and your team to determine your innovation style – and what it means to your organization.  Think of it as a Personality Poker® simulator.

I’m told that today is the only day that this offer will be available — so act now!

For more details about this offer and to buy your copy of “The Complete Idiot’s Guide to Target Marketing” go to

Personality Poker Sampler

September 18, 2008

Want to try out our Innovation Personality Poker? Now, due to popular demand, you can get our sampler for only $30 postage paid.  You get one deck of 52 cards (good for 5 to 10 people depending on how you play) and a Quick Start Guide.  Only one sampler kit per customer. US orders only.

Of course, you can order the full set with the 100 page instruction manual, 6 decks of cards, and an instructional video for only $200 postage paid at our 24/7 Innovation Store.

Personality Poker on Sale Now

June 6, 2008

We have had so many requests for our Personality Poker that we decided to launch it earlier than planned.  Not everything is 100% ready, so we are offering bonus items to those who buy now.

When you order, you get decks of cards and a 75 page instruction manual.  Additional training materials will be available soon.

You can learn more about Personality Poker at

You can purchase your own Personality Poker game, go to

In the 24/7 Innovation Shop, you can also buy copies of all of our books: “24/7 Innovation,” “The Little Book of BIG Innovation Ideas,” and “Goal-Free Living.”

Get Online Innovation Training

January 24, 2008

This week, the American Society of Mechanical Engineers (ASME) released an online training version of my 24/7 Innovation book. The course includes all of the materials from the book plus a series of questions after each chapter to test your retention.

The cost is $100 and can be ordered online from the ASME website.