Goals Are Stupid

NOTE: This article is on the American Express OPEN Forum with the title “How to Make Goal-Setting Work for You.”  But the title I really wanted was “Goals Are Stupid.”  I’ll let you decide if they are or not.

We are a society obsessed with goals. Nearly everyone sets them. In fact, we just finished the most popular goal-setting day of the year: New Year’s Eve. This is when we establish our annual objectives, called resolutions.

Even though goal-setting is in vogue, is it good for us? Maybe, but not necessarily.

After studying goals for nearly 10 years, I have seen that for many, this ritual can lead to both failure and disappointment. Why? Goal-gurus often use words like “achievement,” “success” and “potential.” They position these concepts in a way that sounds appealing. “Get a better job.” “Make more money.” “Find the perfect partner.” Although our culture has placed a high value on success, money, status and fame, none of these are what we really want. I believe the ultimate goal for human beings is “happiness.”

So, what is it that makes people happy?

A few years ago, I commissioned a statistically valid study that uncovered some startling figures:

• 58 percent of people admit to willingly sacrificing their happiness today in the belief that when they achieve their goals they will be happier. This means that over half of all goal-setters believe that happiness only exists in the future when they achieve their goals.

• Sadly, according to the same study, 92 percent of people fail to achieve their annual goal—their New Year’s resolution. And it appears that this failure rate applies to all goal-setting.

But what about the 8 percent who achieved their goals? Clearly they must be happy with the results. But surprisingly, 41 percent of those who achieved their goals found that the accomplishment did little to improve their happiness. In fact, they were left disillusioned, dissatisfied and worse afterwards. Why? Many realized they inadvertently set the “wrong” goal. What’s the response? Set yet another goal, and allow the vicious cycle to continue.

If you do the math, this means that only about 5 percent of goal-setters both achieve their goals and are happy as a result. And many of those “successful” 5 percent become acclimated to the fruits of their labor and the happiness wears off. The more money you make, the more money you want. The bigger your house, the more space you desire. The more successes you obtain, the more success you want.

This acclimation perspective is supported by Daniel Gilbert, author of Stumbling on Happiness, in an interview in the January/February 2012 Harvard Business Review. He says:

“A recent study showed that very few experiences affect us for more than three months. When good things happen, we celebrate for a while and then sober up. When bad things happen, we weep and whine for a while and then pick ourselves up and get on with it.”

He contends that happiness is not linked to achievement. In fact, he provides striking examples of people who had experienced “horrible” circumstances yet were ultimately happier in the long run. Apparently, we are good at finding the “silver lining.” On a lighter note, he quotes Pete Best, the drummer in the Beatles who was replaced by Ringo Starr before the band became big. He is now a session drummer and said, “I am happier than I would have been with the Beatles.”

Achievement does not necessarily drive happiness—nor does having “more” or “less.” To be clear, I am not advocating that people sit idly while eating bonbons and watching Jerry Springer. A life like this is neither juicy nor exciting and will most likely lead to hedonistic tendencies and a feeling of being lost. You still need to have something pulling you forward; something that gets you energized.

So here is what I am suggesting…

Read my four counterintuitive tips for goal-setting and the #1 fallacy of goal-setting on the American Express OPEN Forum

If you enjoyed this article, please press the “like” button on the American Express OPEN Forum website and spread the love.  Also, please leave comments there.

Kit Kat Video on Working Hard

I love this video. I was just in Mexico on vacation and I saw all of the vacationers working hard while the locals were enjoying the sea and sun. It made me think about this commercial for Kit Kat. Ah, so true…

Why We Crave Goals

As many of you may know, my second book was called “Goal-Free Living.”  Although it was originally going to be a book on how to be more creative, it morphed into a manifesto for a counter-cultural way of living.

In fact, the “goal-free” philosophy will be featured in a major newspaper early next year.  Stay tuned for that.

Someone once asked me why people crave goals.  It is a hard question to answer.  But an interesting point of view was sent to me by Antony Woods from Australia, and I wanted to share it with you…

He quotes a renowned 20th Century Burmese Meditation Master:

“The fourth protection for your psychological benefit is to reflect on the phenomenon of ever-approaching death. Buddhist teachings stress that life is uncertain, but death is certain; life is precarious but death is sure. Life has death as its goal. There is birth, disease, suffering, old age, and eventually, death. These are all aspects of the process of existence.”

From: Practical Vipassana Meditation Exercises by Mahasi Sayadaw

Antony then suggested that “people often set goals for their lives assuming that they won’t die in the foreseeable future. They assume that the New Year will come, tomorrow will come etc. The only thing one knows that is coming is death, but one doesn’t know when. Rather than thinking “death, death, death,” reflection helps one to appreciate the duration of each breath and have a playful, tentative and pragmatic attitude about the future.  I reckon this is what Goal-Free Living is all about.”

Interesting thing to consider as we get ready for New Year’s Eve and the goal-setting ritual known as “resolutions.”

When a Goal is Not a Goal

This post marks two major milestones for me:

• This is the 500th entry on this blog
• In 3 months, my Personality Poker book will officially launch

Yesterday I was talking with a good friend, Susanne, about the book and everything we are doing to turn the Personality Poker book into a best seller. I told her that we are shooting for #1 on the New York Times best seller list.  In fact, the project is code-named “NYT1.”

Susanne looked at me and asked, “Isn’t that a goal?”

Although that might seem like an odd question to ask, it was a great question to ask of me.  If you aren’t aware, my previous book, Goal-Free Living, discusses the power, creativity, and freedom that occurs when you break free from your goals. So clearly I am someone who is not a huge fan of goals, at least not in the traditional sense.

Here was my response…

“For most people the present is designed to give them a future they want.  For me, the future gives me the present I want.”

Here’s what I mean in English…

Most people relate to their goals as something to achieve.  They will do things in the present in order to get to their desired future.

As a result, most people feel as though they are making sacrifices now (i.e., it is hard work) in order to fulfill on their goal and achieve happiness in the future. In fact, according to a survey I conducted, 58 percent of Americans are consciously and willingly “sacrificing today for the future.”  Unfortunately, 41 percent say that “achieving their goals has not made them happier and has only left them disillusioned.”  And that is for the people who achieved their goals.  Those who do not achieve their goals are typically even more unhappy.  And, as we know, most people don’t always get what they want (there’s a reason why the Rolling Stones wrote a song by a similar name).  In fact, according to my surveys, 92% of people say that they fail to fulfill on their New Year’s Resolutions, the most common goal-setting ritual.

But that doesn’t mean we can’t have goals.  The issue is with how we relate to those goals.

For me, the future “goal” gives me the present.  That is, it provides a powerful “context” for the work I do now.  Here is an excerpt from the Goal-Free Living book that explains it with a simple example.

Context is not a place to get to; it is something that changes your attitude and perception today. It is a mindset. To experience the power of context, imagine that as you read this, your phone rings. You answer the phone and the person on the other end notifies you that you won the raffle you entered last month. You and your family are going on an all-expenses-paid trip to Hawaii sometime next year. You jump for joy and become energized—now. Although this vacation is many months in the future, it changes your attitude today. This vacation hasn’t happened. It isn’t even real yet.

Imagine your future as a big and bold vacation. A vacation that is so exciting that you can hardly contain yourself now. A vacation that has you in action and playing hard every day. This is a vacation that you will never take. This is a vacation whose day will never come. Its sole purpose is to generate passion in your life today. A context. Something that calls you forward.

Now back to my New York Times #1 Best Seller “goal.”

For me it is not about actually achieving the result (although that would be nice).  Rather it is about playing full out each and every day.  I wake up every morning excited about what is going to take place that day.  Every day is a new learning experience with new insights and obstacles.  My “work” is never work and it is certainly not a sacrifice.  It is a joy. It is exciting.

Will I achieve #1 NYT best seller status?  In 3 months we will know.  But given that the future is giving me a powerful present, the result is less important than the process. There is no sacrifice.  Each day is a new adventure.

Special Offer

I strongly believe that this philosophy can increase anyone’s happiness and productivity…INSTANTLY.

Therefore, to celebrate my 500th blog entry,  I am offering my Goal-Free Living book for only $10 postage paid. Although it retails for $25, I want to get this into the hands of as many people as possible.

Please note the following restrictions:

• I can only offer this to US addresses (books will be shipped via media mail)
• You must be prepared to wait up to 4 weeks for delivery. If you want faster delivery, you can buy the book from Amazon.com.
• There are only 250 copies available at this price.
• The offer will end August 31, 2010.

I hope you will take advantage of this offer and give the gift of passion and productivity to someone you care about.

What is Your New Year’s Theme?

New Year’s Eve is just around the corner.  Many of you know that I have a tradition of setting a “theme” for each year rather than a resolution.

My theme for 2009 was “cool things.”  And it definitely was a year of cool things.

I signed a 2 book deal with Penguin’s Portfolio imprint.  I became InnoCentive’s Chief Innovation Evangelist.  I had many wonderful trips to cool places, including several to London and Copenhagen.  And I got to speak at some very cool events like the Global Creative Leadership Summit and the FT Innovate conference.  Most important of all, my family remains happy and healthy.

I’m not sure what my 2010 theme will be yet, but I know great things are in store.

If you have not done so, please read my article on setting New Year’s Resolutions.The article explains the 6 steps for setting a theme, including “Choose a broad theme rather than specific measurable goal.”  Excerpts of this article have appeared in over 300 newspapers around the world, including Costco’s Magazine.

You may also be interested in some statistics about New Year’s Resolutions.  Here is a highlight of some of the statistics:

Only 8% of people are always successful in achieving their resolutions.19% achieve their resolutions every other year.  49% have infrequent success.  24% (one in four people) NEVER succeed and have failed on every resolution every year. That means that 3 out of 4 people almost never succeed. Regardless, there is no correlation between happiness and resolution setting/success.  People who achieve their resolutions every year are NO happier than those who do not set resolutions or who are unsuccessful in achieving them.

Happy New Year!

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