Strategic Partnership with Linkage
February 2, 2012
Press Release…
Stephen M. Shapiro Joins Linkage in Elite Partnership
Business Consultant to Bring Methodology on Innovative Culture to Linkage’s Clients

Burlington, MA (PRWEB) February 02, 2012
Linkage, a global leadership development company, announced its partnership with innovation guru Stephen M. Shapiro. Mr. Shapiro has consulted with Fortune 500 corporations for nearly 20 years on the subject of innovation; specifically focused on bringing together divergent points of view in an efficient manner. His partnership will provide Linkage’s clients with his proven innovation methodology through hands-on leadership training programs.
“This partnership adds an important dimension to Linkage’s innovation offerings by teaching leaders how to make their organizations more capable of innovation. This is a common challenge that we hear from clients. We are very excited to partner with Mr. Shapiro to help organizations improve their results in this critical area, and are pleased to introduce his cutting-edge methodology as part of our suite of leadership development programs,” said Ron Porter, Regional VP and VP, Innovation Practice at Linkage.
As President and CEO of 24/7 Innovation, Mr. Shapiro has worked extensively with global organizations in over 40 countries. Prior to that, he trained more than 20,000 consultants in innovation during his 15 year tenure with Accenture. His latest book, Best Practices are Stupid: 40 Ways to Out-Innovate the Competition, has been featured on ABC News, CBS Interactive’s BNET, Southwest Airline’s Spirit Magazine, and Investor’s Business Daily, to name a few. Best Practices was selected as a best book on innovation by 800-CEO-READ. Mr. Shapiro also authored 24/7 Innovation, Personality Poker, and The Little Book of BIG Innovation Ideas. His Personality Poker® card game has been used by more than 50,000 people worldwide to create high-performing innovation teams.
“Given today’s frenetic pace of change, the organizations that repeatedly and rapidly adapt and evolve are the ones that will survive. This requires that innovation be treated like a capability rather than a series of ad hoc events. Linkage brings much more than training; they bring the ability to create sustainable change,” said Shapiro.
Shapiro will be featured in Linkage’s Thought Leader Series on How to Out-Smart the Competition on Wednesday, April 18, 2012. In his 90-minute broadcast, he will explore why innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition. To learn more about this elite partnership or Linkage’s Thought Leader Series call 781-402-5555.
Linkage works with leaders and leadership teams worldwide to build organizations that produce superior results. For over 25 years, they have delivered on this promise by strategically aligning leadership, talent, and culture within organizations globally. They do this by providing strategic consulting on leadership development and talent management topics and through their learning institutes, skill-building workshops, tailored assessment services, and executive coaching.
Linkage is headquartered in Burlington, Massachusetts with operations in Atlanta, Boston, New York, San Francisco, St. Louis and outside the U.S. in Athens, Bangalore, Brussels, Buenos Aires, Hamilton, Hong Kong, Istanbul, Johannesburg, Kuala Lumpur, Kuwait City, Mexico City, Rome, Seoul, Shanghai, Singapore, Sydney, Vilnius.
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http://www.prweb.com/releases/2012/2/prweb9159674.htm
“Best Practices Are Stupid” Named Best Innovation & Creativity Book of 2011
January 10, 2012
I am excited and honored to announce that my book, Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, was just named the best “innovation and creativity” book of 2011 by 800-CEO-READ. Winners in other categories include Jim Collins, Gary Vaynerchuk, and Eric Ries.
You can see the entire list here on the 800-CEO-READ website.
Thank you to everyone at Portfolio/Penguin for helping make this book a reality. And thanks to the great people at 800-CEO-READ for everything you do to promote business books.
P.S. Jim Collins, congratulations for being selected as the best overall business book of 2011.
Major Licensing Deal Signed
December 28, 2011
As some of you know, my 2012 business strategy is to license my content in a number of creative ways.
We already licensed Personality Poker in a variety of languages and to a number of trainers. The Dutch translation is the most recent version and will be available in January.
And, just last week, we signed a major deal with one of the premier training organizations to take my content and convert it into workshops that will be delivered by their certified trainers. This is exciting news as it will make my content more accessible to more organizations.
More details coming soon.
“Best Practices Are Stupid” Named One of the Best in 2011
December 13, 2011
I’m pleased that the American Express OPEN Forum (via Matthew E. May) selected Best Practices Are Stupid as one of the top 15 books of 2011. Check out the complete list
Also, Best Practices Are Stupid was selected as one of the “Top-Drawer Business Books of 2011″ by the advertising agency, DDB. See the complete list here
And, in case you missed it, there is an excellent review of the book on the Actionable Books website. Read it here
Website Updated
November 16, 2011
You may have noticed that we redid this website. The content from www.stupidpractices.com has been moved here. We now highlight all 5 of my books on the top as well as more prominent links to buy them in the right sidebar. And the overall design has been cleaned up and simplified. I welcome ANY comments. Thanks!






