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	<title>Business Innovation Speaker and Consultant Stephen Shapiro &#187; My Favorites</title>
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	<link>http://www.steveshapiro.com</link>
	<description>Steve shares his unconventional approach on Business Innovation, Creativity, Goals and Critical Thinking</description>
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		<title>How to Publish a Book in 2 Weeks for $200</title>
		<link>http://www.steveshapiro.com/2008/06/01/how-to-publish-a-book-in-2-weeks-for-200/</link>
		<comments>http://www.steveshapiro.com/2008/06/01/how-to-publish-a-book-in-2-weeks-for-200/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 22:00:17 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA[I realize that book publishing does not directly relate to innovation.  But I have had so many conversations with people about this in recent weeks that I decided to write an article about it. 
This article is nearly 3000 words in length.  As you will see, if I double (or triple) the length, this article could [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2008/06/01/how-to-publish-a-book-in-2-weeks-for-200/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>What Innovators Can Learn From Vegas Card Counters</title>
		<link>http://www.steveshapiro.com/2008/03/21/how-innovators-can-learn-from-vegas-card-counters/</link>
		<comments>http://www.steveshapiro.com/2008/03/21/how-innovators-can-learn-from-vegas-card-counters/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 17:22:52 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[Articles & Reviews]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Letters from Readers]]></category>
		<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Bell Curve]]></category>
		<category><![CDATA[FAVORITES]]></category>

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		<description><![CDATA[Which will help your business be more successful: statistics or probability?
Underwriters at insurance companies use statistics to assess future risks. This is based on years of collected data.
Probability is what card counters in Vegas use to increase their odds of success. This is based on real-time, real-life experience.
If you want to play it safe, use [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2008/03/21/how-innovators-can-learn-from-vegas-card-counters/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>How to Target Innovation</title>
		<link>http://www.steveshapiro.com/2007/11/24/how-to-target-innovation/</link>
		<comments>http://www.steveshapiro.com/2007/11/24/how-to-target-innovation/#comments</comments>
		<pubDate>Sat, 24 Nov 2007 18:56:09 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Innovation]]></category>

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		<description><![CDATA[When I conduct executive training, one of my favorite activities requires participants to consider a typical set of processes common in the insurance industry: Develop Products and Services, Customer Service, Manage Revenues, Manage Distribution Channels, Market Products and Services, Underwriting, Claims Fulfillment, Manage Provider Network, and Plan and Manage the Enterprise.
I ask the group to [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/11/24/how-to-target-innovation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Surveys Uncovers Surprising Results</title>
		<link>http://www.steveshapiro.com/2007/10/24/surveys-uncovers-surprising-results/</link>
		<comments>http://www.steveshapiro.com/2007/10/24/surveys-uncovers-surprising-results/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 19:08:52 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Persuasion]]></category>

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		<description><![CDATA[Back in the 1980’s, executives used to joke that you would never get fired for buying “Big Blue” (IBM) computers. It’s not that IBM was the best, but you knew they would not screw up.
When I worked for Accenture (then Andersen Consulting), the Economist once called us “The McDonalds of the consulting industry. You know [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/10/24/surveys-uncovers-surprising-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Change an Organization&#8217;s Culture</title>
		<link>http://www.steveshapiro.com/2007/10/01/how-to-change-an-organizations-culture/</link>
		<comments>http://www.steveshapiro.com/2007/10/01/how-to-change-an-organizations-culture/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 22:22:11 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Innovation]]></category>

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		<description><![CDATA[Much literature has been written on branding.
But what is a brand? Can you define it in just 6 words?
No, it is not Nike’s “swoop.” It is not McDonald’s “I’m Lovin’ It” jingle. It is not Accenture’s Tiger Woods ads. It is not the design of my website or my &#8220;Unconventional Thinking&#8221; tag line.
Erik Hansen, Tom [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/10/01/how-to-change-an-organizations-culture/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Be Present to Every Moment</title>
		<link>http://www.steveshapiro.com/2007/09/18/how-to-be-present-to-every-moment/</link>
		<comments>http://www.steveshapiro.com/2007/09/18/how-to-be-present-to-every-moment/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 14:20:29 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA[Imagine the following situation. You are single and live in New Jersey just outside of New York City (NYC). Your employer wants you to work in London for a few years. You are excited about the possibility of living overseas and are interested in the job. Assuming that the costs of living for New Jersey [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/09/18/how-to-be-present-to-every-moment/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How One Word Can Change Your Beliefs</title>
		<link>http://www.steveshapiro.com/2007/09/14/how-one-word-can-change-your-beliefs/</link>
		<comments>http://www.steveshapiro.com/2007/09/14/how-one-word-can-change-your-beliefs/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 13:28:33 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Logic]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://www.stephenshapiro.com/2007/09/14/how-one-word-can-change-your-beliefs/</guid>
		<description><![CDATA[Once again we explore the power of language. This one was given to me by Michael Wiederman, Professor of Psychology at Columbia College.
Imagine that you serve on the jury of an only-child custody case following a relatively messy divorce. The facts of the case are complicated by ambiguous economic, social, and emotional considerations. Therefore you [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/09/14/how-one-word-can-change-your-beliefs/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10½ Ways to Improve Your Life – By Losing</title>
		<link>http://www.steveshapiro.com/2007/09/04/10%c2%bd-ways-to-positively-impact-your-life-%e2%80%93-by-losing-what-you-have/</link>
		<comments>http://www.steveshapiro.com/2007/09/04/10%c2%bd-ways-to-positively-impact-your-life-%e2%80%93-by-losing-what-you-have/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 02:46:09 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.stephenshapiro.com/2007/09/04/10%c2%bd-ways-to-positively-impact-your-life-%e2%80%93-by-losing-what-you-have/</guid>
		<description><![CDATA[In two previous blog entries, (#1 and #2), I discussed the psychology behind risk taking. In particular, I explored why people take risks to minimize losses, yet play it safe when it comes to increasing gains.
In this blog entry, I discuss a number of implications of this mindset. Here are 10½ – potentially irrational &#8211; [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/09/04/10%c2%bd-ways-to-positively-impact-your-life-%e2%80%93-by-losing-what-you-have/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Leverage the Pain vs. Gain Mentality</title>
		<link>http://www.steveshapiro.com/2007/08/20/how-to-leverage-the-pain-vs-gain-mentality/</link>
		<comments>http://www.steveshapiro.com/2007/08/20/how-to-leverage-the-pain-vs-gain-mentality/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 12:00:05 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://www.stephenshapiro.com/2007/08/20/how-to-leverage-the-pain-vs-gain-mentality/</guid>
		<description><![CDATA[In an earlier blog entry, I discuss the power of language. I want to explore this a bit further today.
Here&#8217;s my variation of the &#8220;Asian disease problem&#8221; mentioned in that earlier blog entry:
Which would you prefer?

OPTION 1: A guaranteed gain of $75,000?
OPTION 2: An 80% chance of gaining $100,000 with a 20% chance of getting [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/08/20/how-to-leverage-the-pain-vs-gain-mentality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Change Your Results by Changing Your Language</title>
		<link>http://www.steveshapiro.com/2007/08/07/how-to-change-your-results-by-changing-your-language/</link>
		<comments>http://www.steveshapiro.com/2007/08/07/how-to-change-your-results-by-changing-your-language/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 15:02:57 +0000</pubDate>
		<dc:creator>Stephen Shapiro</dc:creator>
				<category><![CDATA[My Favorites]]></category>
		<category><![CDATA[FAVORITES]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://www.stephenshapiro.com/2007/08/07/how-to-change-your-results-by-changing-your-language/</guid>
		<description><![CDATA[Which magazine do you think men are more likely to buy:

a men’s health magazine with the cover, “Lose Your Gut Fast” or
a similar magazine with the cover, “Get Six Pack Abs”?

One study showed that over 80% of men chose the first cover – “Lose Your Gut Fast.” Why?
People are more interested in avoiding (or reducing) [...]]]></description>
		<wfw:commentRss>http://www.steveshapiro.com/2007/08/07/how-to-change-your-results-by-changing-your-language/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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