24/7 Innovation

A Blueprint for Surviving & Thriving in an Age of Change

“9 out of 10…a ‘must read’ if you want to teach your organization to grow and thrive, twenty-four hours a day, seven days a week.” getAbstract business book summaries

innovation book

Whether you are a leader or a pursuer, 24/7 Innovation takes you beyond the rigid policies, prescriptive processes, and fragmented organizational structures that have stifled true innovation for too long. This step-by-step book shows you how to instill a mindset of continuous innovation at every level of your organization, one that will allow you to achieve and sustain a leadership position in any market. It outlines a lean, action-based framework designed to put your organization in the state of “perpetual innovation” that is necessary for creating sustainable business success.

You can buy the Kindle version on Amazon.com.

A limited number of print copies are also available on Amazon.com. If you want to order the paperback version in bulk for your organization, please contact us at info@24-7innovation.com for inquiries. Alternatively, consider buying Stephen’s most recent book on innovation – “Best Practices Are Stupid.” This provide his most up-to-date perspectives on this ever changing topic.

24/7 Innovation: A Blueprint For Surviving and Thriving In An Age of Change, by Stephen M. Shapiro; McGraw-Hill, 2002


  • Acknowledgments
  • Introduction
  • Prologue: From Boxes to Lines
  • 1 Innovation for Competitive Advantage
  • 2 Process-Enabled Innovation
  • 3 Creating a Culture of Innovation
  • 4 Customer Strategies
  • 5 Technology and Innovation
  • 6 Innovation through Measurement
  • 7 Targeting Innovation
  • 8 Simulating New Models
  • 9 Getting There
  • Epilogue: Looking to the Future
  • App. A A Tale of Four Companies
  • App. B Innovation Capability Maturity
  • App. C Applying the Seven Rs
  • App. D Innovation Diagnostic
  • Notes
  • Bibliography
  • Index


“Given the increasing speed of change, companies need to be creative and adaptive, not bureaucratic. Unfortunately, pressure often induces a command and control response from management, which is like driving the Autobahn with the parking brake on. Steve explains how several organizations overcome this trap to unleash the entrepreneurial talents of their people, and how doing so may be the only way to forge a sustainable edge. Steve’s book provides a timely focus on innovation as competitive advantage, and it is well worth your time.”

– Charles Koch, CEO and President of Koch Industries

“Reengineering had a profound impact on the business world in the 1990s. Unlike previous management consultant techniques, BPR put the spotlight on operational performance rather than abstract strategy. Reengineering also led us to Process Centered Organizations. Now, 24/7 Innovation builds on these concepts, and with its focus on adaptability, adds in the strand of eCommerce, and weaves a compelling picture of what will be needed to win in the new millennium.”

– Steve Stanton, Coauthor, The Reengineering Revolution

“Steve Shapiro is literally a jazz musician and thus an improviser. Jazz is disciplined improvisation. Managers everywhere need to read this book and learn how to play on the innovation stage. Jazz is very hard work but the trick is to make it look easy. Steve offers a pragmatic, global, business savvy realism as well as artistic flair to anyone who needs to be an innovator in business. Since that’s all of us, read “Innovation”, and start playing.”

– Peter Keen, CEO, Keen Innovations, Coauthor, The Process Edge

“When people think of innovation in business, they often think of product development. This is especially true in pharmaceuticals. But success in today’s highly competitive environment requires a passion for innovation in all processes of the business. Steve shows how companies can be innovative everywhere, everyday, by everyone. This is a must read book for anyone who is serious about 24/7 innovation”

– Dr Trevor G Gibbs, Head of Global Clinical Safety and Pharmacovigilance, GlaxoSmithKline

“24/7 Innovation is a must read for anyone in business who is faced with the need to be constantly innovating in order to remain competitive. The author artfully weaves a very useful fabric blending philosophy and pragmatics, allowing creativity to flourish in an otherwise stressful environment.”

– John Renesch, futurist, Author of Getting to the Better Future

“Shapiro’s book demonstrates that innovation is not an accident, but a capability that can be built and nourished. His ideas provide just enough structure for innovation to grow, but never so much as to stifle it. And the examples he provides of European business innovation are a welcome antidote to the fulsome praise of Silicon Valley and the American dot-coms.”

– Thomas H. Davenport, Director, Accenture Institute for Strategic Change, Visiting Professor, Tuck School of Business, Dartmouth College and Distinguished Scholar, Babson College