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BEST PRACTICES ARE STUPID

40 Ways to Out-Innovate the Competition

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it.

What if everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?

It’s time to innovate the way you innovate.

Stephen Shapiro is one of America’s foremost innovation advisers, whose methods have helped organizations like Staples, GE, Telefonica, NASA, the U.S. Air Force, and USAA. he teaches his clients that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.

In Best Practices Are Stupid, Shapiro offers forty counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable, and profitable process at the heart of your company’s culture. They include:

Hire people you don’t like. Bring the right mix of people to unleash your team’s full potential.
Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers.
Don’t think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-define parameters that will increase their creative output.
Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.

Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.

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