European Business Review Article

January 29, 2013  

An article of mine was just published in the European Business Review. It is a concise summary of my overall innovation philosophy.

Here’s the introduction…

In today’s fast-paced business environment, the ability to innovate is not enough. You need to innovate efficiently, quickly, and with less risk. Tradition innovation methods, such as asking employees or customers for ideas, have proven to be a bad idea. Instead of “thinking outside the box” you want to define a better box. This article describes a five-step process that will help you accelerate the way you innovate. You will learn how to ask the right question, the right way, to the right people, in the right way, while implementing through experimentation.

You can read/download the entire article in pdf form here

Or you can read it online on the European Business Review website.

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