Selling Your Ideas
Innovators know that great ideas that don’t get implemented are worthless.
So how do you convince people that your solution is a good one?
Consider the case for “business casual” in the workplace.
What are the traditional selling points? People will be more creative. Employees will be happier. A more casual environment improves communication.
All of these are interesting, but debatable.
One company that reputedly fought the move towards business casual was Procter & Gamble.
What sold them on making the shift? A more well thought out proposition.
Someone reapplied that suits are dry cleaned and casual clothes are washed.
P&G makes Tide. When an extra 140,000 people start washing their clothes on a daily basis, sales of laundry detergent will likely increase.
Selling your ideas means understanding the pains and opportunities of those who will implement your solution.
P.S. I have not yet confirmed if this story is true; it was told to me the other day by a client. Regardless, the thought process is interesting.