Selling Your Ideas

April 18, 2012  

Innovators know that great ideas that don’t get implemented are worthless.

So how do you convince people that your solution is a good one?

Consider the case for “business casual” in the workplace.

What are the traditional selling points? People will be more creative. Employees will be happier.  A more casual environment improves communication. 

All of these are interesting, but debatable.

One company that reputedly fought the move towards business casual was Procter & Gamble.

What sold them on making the shift? A more well thought out proposition.

Someone reapplied that suits are dry cleaned and casual clothes are washed.

P&G makes Tide.  When an extra 140,000 people start washing their clothes on a daily basis, sales of laundry detergent will likely increase.

Selling your ideas means understanding the pains and opportunities of those who will implement your solution.

P.S. I have not yet confirmed if this story is true; it was told to me the other day by a client.  Regardless, the thought process is interesting.

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