How Candy Makers Helped Develop the iMac

January 31, 2012  

I love it when companies are able to find solutions to problems in non-traditional places.

I was recently at a conference where someone said that Apple was having difficulty making the clear, colored plastic that adorns the iMac. None of the plastic manufacturers could find a solution that could make the product hard and durable enough.

Where did they look for solutions?

Candy manufacturers.  They can make hard and clear delights in a lot of different colors…just like the iMac.

When you are stuck and can’t solve a problem, look somewhere else.

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