Cover for New Book

July 8, 2011  

As I previously announced, my next book, “Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition,” will be published by Penguin’s Portfolio imprint on September 29, 2011.  For those of you who have not seen it, here is the cover:

Although the cover may change slightly, this is pretty close to the final version.

This book contains 40 bite-sized tips and tricks for creating a culture of innovation.

Most are quite counterintuitive or irreverent.  For example:

  • Asking for Ideas is a Bad Idea
  • Don’t Think Outside the Box; Find a Better Box
  • The Difference Between a Pipeline and a Sewer is What Flows Through It
  • You Get What you Measure, But Will You Get What You Want?
  • Hire People You Don’t Like

And 35 other unconventional ways to make your organizations a nimble, innovation machine.

The hardcover version is already for pre-order on and 800CEOREAD.

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