LG Electronics Open Innovation Competition
If you did not enter last year, you have another chance to win $20,000.
According to their press release…
LG Mobile Phones, the fastest growing mobile phone brand in North America, is partnering with crowdSPRING, an online marketplace for creative services, and Autodesk, a leader in 2D and 3D design, engineering, and entertainment software, to hold an innovative competition to define the future of mobile communication. Starting on March 15th, LG Mobile Phones will give consumers the chance to design their vision of the next revolutionary LG mobile phone and compete for more than $80,000 in prizes.
The competition will award over 40 winners. The first place winner will be awarded $20,000, one Wacom Intuos4 medium tablet, and Autodesk industrial design software. The second place winner will be awarded $10,000 and Autodesk SketchBook Pro software, and the third place winner will be awarded $5,000 and Autodesk SketchBook Pro software. To reward as many people as possible in the name of creativity, LG will also be giving out a whopping 37 honorable mentions at $1,000 each.
You can read all of the rules, and enter the competition, on the crowdSPRING website.
Last year, LG Electronics shared some of their insights with me. There were 835 submissions from 324 individuals. Of the ideas submitted, 25% were deemed “good.” I’ll be curious to see how they do this year.
I also hope to find out if anything was done with the winning solution(s) from last year’s competition. Although these competitions generate some nice PR, at the end of the day, the real value is derived through the implementation of innovation.