Open Innovation Design

March 12, 2010  

Nearly 2 years ago, I used open innovation to develop the logo used on this site.

I am now using open innovation again to help redesign my Personality Poker cards.

As you know, later this year, the Personality Poker book will be published by Penguin’s Portfolio imprint.  The publisher designed the book cover (we aren’t prepared to share that with the world quite yet).  Then, based on that design, the backs of the Personality Poker cards were redesigned to match (image left).

Yesterday, I launched a design project on, the leader in design-based open innovation.  Last time I ran a competition, I had some interesting learnings.

One of the challenges had to do with people building on the ideas of others.  In some respects, this was great.  As a good design was developed, others could help refine and improve.  However, as my article points out, there was a downside: how to choose a winner.

But the other downside associated with a collaborative challenge is “group think.”  As soon as the first idea is thrown out, it tends to influence the thinking of the other contributors, narrowing the set of ideas generated and reducing divergent thinking.  I discuss this concept in my article on the “hand dryer vs paper towel debate.”

Therefore, for the poker card redesign, I decided to go with private submissions.  That is, no one can see what others are submitting.  I will write more about my experience with this next week.

If you are interested in reading the design brief without having to logon to 99designs, you can read it here (pdf).

Or, if you want to submit your own designs for my challenge, go to the 99designs website.

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  1. Is Crowdsourcing Disruptive? | Business Innovation Speaker and Consultant Stephen Shapiro on March 22nd, 2010 12:40 pm

    [...] There was an excellent post by Hutch Carpenter on the blogging innovation website.  In the article, he asked the question – “Is Crowdsourcing Disrupting the Design Industry?”  He makes an excellent case for the value (and pitfalls) of crowdsourcing design work.  As readers of this site know, I have used design crowdsourcing on several occasions. [...]