Take Our Ultracool Test that Assesses the Unconscious Mind!

December 30, 2009  

As many of you know, I am working on the manuscript for my next book.  It is based on “Personality Poker,” a game that is primarily used to help organizations be more innovative.  But everyone enjoys it because it is a fun card-based game that tells you all about your personality.

As part of my research for the book, I partnered with a professor in the psychology department of a well-known Cambridge, MA based Ivy League University (I’m sure you can guess who they are).

This university (ok, it’s Harvard) developed an approach for testing the implicit or unconscious mind.  You can read about it a previous blog entry.  This is fascinating stuff!  Read the article if you have not done so.

I loved the Implicit Association Testing so much that I had them develop a Personality Poker version. There is nothing out there like it!  Admittedly, it is not as much fun as the card-based version.  You take it on your computer.  And it takes A LOT of concentration.  But it is an interesting process.

And for the holidays, for a very limited time, I am allowing people to take the current version of the test with 4 simple stipulations:

  1. You will not share the “experiment file” with anyone else.  This is important because we are constantly refining the process to make it more accurate, simpler, and more insightful.
  2. You will take the entire test which lasts for about 30 minutes without interruption.
  3. You will send the “dat” file to me via email after taking the test.  This will help us compare explicit and implicit beliefs.  Your personal information is confidential.
  4. You agree not to sue me for damages if your head explodes after taking this test!

If you are interested in taking this test, please write us at iat-test@personalitypoker.net (please note it is a .net and not a .com).  We will send you the link and the password.  You will not be added to any lists.

Please let me know if you have any questions!

Happy New Year.

NOTE: I am told that the software will not work on a MAC unless you are running a Windows emulator such as Virtual PC.

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