Comments on: Pitchmen, Pain and Positioning http://www.steveshapiro.com/2009/04/27/pitchmen-pain-and-positioning/ Steve shares his unconventional approach on Business Innovation, Creativity, Goals and Critical Thinking Fri, 12 Mar 2010 22:23:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: ryan http://www.steveshapiro.com/2009/04/27/pitchmen-pain-and-positioning/comment-page-1/#comment-36445 ryan Wed, 06 Jan 2010 02:45:16 +0000 http://www.steveshapiro.com/?p=1750#comment-36445 how do i get into direct respose marketing acting aka pitcchman how do i get into direct respose marketing acting aka pitcchman

]]> By: The Magic of Innovation | Business Innovation Speaker and Consultant Stephen Shapiro http://www.steveshapiro.com/2009/04/27/pitchmen-pain-and-positioning/comment-page-1/#comment-35723 The Magic of Innovation | Business Innovation Speaker and Consultant Stephen Shapiro Tue, 30 Jun 2009 14:02:01 +0000 http://www.steveshapiro.com/?p=1750#comment-35723 [...] a previous blog entry, I discussed why watching “Pitchmen” (the Discovery TV show) can give you ideas on how to create more mar....  [Sadly Billy Mays, the show’s co-star, passed away the other [...] [...] a previous blog entry, I discussed why watching “Pitchmen” (the Discovery TV show) can give you ideas on how to create more mar….  [Sadly Billy Mays, the show’s co-star, passed away the other [...]

]]> By: Steve Shapiro http://www.steveshapiro.com/2009/04/27/pitchmen-pain-and-positioning/comment-page-1/#comment-35720 Steve Shapiro Tue, 30 Jun 2009 02:24:50 +0000 http://www.steveshapiro.com/?p=1750#comment-35720 RIP Billy Mays. RIP Billy Mays.

]]> By: Stephen Shapiro http://www.steveshapiro.com/2009/04/27/pitchmen-pain-and-positioning/comment-page-1/#comment-35668 Stephen Shapiro Fri, 22 May 2009 14:32:05 +0000 http://www.steveshapiro.com/?p=1750#comment-35668 Thanks Mimi....as I watch the show I become even more amazed by it...and what becomes a big sellers. The last episode shocked me. The product that became a multi-million dollar seller was just an armband with magnets to hold your tools. Pretty blah in my opinion. The one which did not sell helped you unscrew stripped screws. I know of no solutions to that problem other than this product. I guess the difference is, everyone uses tools whereas not everyone is struggling with stripped screws. Thanks Mimi….as I watch the show I become even more amazed by it…and what becomes a big sellers. The last episode shocked me. The product that became a multi-million dollar seller was just an armband with magnets to hold your tools. Pretty blah in my opinion. The one which did not sell helped you unscrew stripped screws. I know of no solutions to that problem other than this product. I guess the difference is, everyone uses tools whereas not everyone is struggling with stripped screws.

]]> By: Mimi http://www.steveshapiro.com/2009/04/27/pitchmen-pain-and-positioning/comment-page-1/#comment-35622 Mimi Mon, 27 Apr 2009 22:40:50 +0000 http://www.steveshapiro.com/?p=1750#comment-35622 What I found interesting about this latest Discovery Channel series is that the concept is brilliant. This is a SHOW about a COMMERCIAL (whose original intent was to try to imitate a SHOW). We have come full circle. Americans are the great consumers of the world. Because human beings are problem-solvers by nature, all it takes is for one genius to create a product which offers a perceived solution, air it during scientifically-planned and calculated time slots, and voila! Americans are once again separated from a portion of their weekly paycheck. Then double-dip by turning the experience into a "reality show" during which you can air the actual ads... and "Pitchmen" delivers. An A+ for Capitalism. I, too, am guilty of indulging in this show... and I hardly ever watch television. The stunning simplicity of it both frightens and fascinates me. Thank you for offering your informative perspective on yet another intriguing aspect of this series. What I found interesting about this latest Discovery Channel series is that the concept is brilliant. This is a SHOW about a COMMERCIAL (whose original intent was to try to imitate a SHOW). We have come full circle.

Americans are the great consumers of the world. Because human beings are problem-solvers by nature, all it takes is for one genius to create a product which offers a perceived solution, air it during scientifically-planned and calculated time slots, and voila! Americans are once again separated from a portion of their weekly paycheck. Then double-dip by turning the experience into a “reality show” during which you can air the actual ads… and “Pitchmen” delivers. An A+ for Capitalism.

I, too, am guilty of indulging in this show… and I hardly ever watch television. The stunning simplicity of it both frightens and fascinates me. Thank you for offering your informative perspective on yet another intriguing aspect of this series.

]]>