Comments on: B2B Innovation Curve http://www.steveshapiro.com/2009/02/27/b2b-innovation-curve/ Steve shares his unconventional approach on Business Innovation, Creativity, Goals and Critical Thinking Fri, 03 Feb 2012 17:12:05 +0000 hourly 1 http://wordpress.org/?v=3.3 By: PTLdom http://www.steveshapiro.com/2009/02/27/b2b-innovation-curve/#comment-35569 PTLdom Fri, 06 Mar 2009 18:01:11 +0000 http://www.steveshapiro.com/?p=1733#comment-35569 And so, a "value" brand is valued. And so, a “value” brand is valued.

]]> By: Stephen Shapiro http://www.steveshapiro.com/2009/02/27/b2b-innovation-curve/#comment-35561 Stephen Shapiro Fri, 27 Feb 2009 16:53:13 +0000 http://www.steveshapiro.com/?p=1733#comment-35561 Joseph, It was great spending time with the Babson students. And you are absolutely right about the left-bell curve being bigger than the right. Regardless of economic conditions, that is true. The right-hand side is a more niched and specialized consumer. There are fewer people who have the money or the requirements for something that sophisticated. If it were drawn accurately based on volume, even the middle would be higher than the right-hand side. The problem is, the middle tends to be lower margins. The right can survive with smaller volume due to higher margins. People are willing to pay a premium for something that performs at the highest levels. Thanks again. Joseph,

It was great spending time with the Babson students.

And you are absolutely right about the left-bell curve being bigger than the right. Regardless of economic conditions, that is true. The right-hand side is a more niched and specialized consumer. There are fewer people who have the money or the requirements for something that sophisticated.

If it were drawn accurately based on volume, even the middle would be higher than the right-hand side. The problem is, the middle tends to be lower margins. The right can survive with smaller volume due to higher margins. People are willing to pay a premium for something that performs at the highest levels.

Thanks again.

]]> By: Joseph Hoyt http://www.steveshapiro.com/2009/02/27/b2b-innovation-curve/#comment-35560 Joseph Hoyt Fri, 27 Feb 2009 16:00:55 +0000 http://www.steveshapiro.com/?p=1733#comment-35560 Stephen: Thanks for taking the time to visit us Babson MBAs yesterday. I thought your presentation was very insightful and opened my mind to different innovation methods. Quick question about the bi-model innovation curve: with the state of the economy and the fact that consumers are looking for less expensive goods, doesn't this imply that the left side of the curve should be higher than the right side? Thanks again, Joseph Stephen:

Thanks for taking the time to visit us Babson MBAs yesterday. I thought your presentation was very insightful and opened my mind to different innovation methods.

Quick question about the bi-model innovation curve: with the state of the economy and the fact that consumers are looking for less expensive goods, doesn’t this imply that the left side of the curve should be higher than the right side?

Thanks again,

Joseph

]]>