The New Innovation Bell Curve

February 20, 2009  

The old model of innovation is dead…and a new model has emerged.

For months now, I have been writing about the Innovation Bell Curve.  If you read between the lines, you quickly realize that it is no longer a bell curve but rather more of a bimodal distribution.

Therefore I have re-drawn my frequently used graphic and replaced it with the new innovation bell curve.

New Innovation Bell Curve

The Value Brands are rapidly improving their quality to the point where they are displacing mid-market brands.  And, with the tough economic times, mid-market buyers are seeking greater value and shifting to the left, exacerbating this impact.  Premium Brands remain differentiated (albeit sometimes niched) and always appeal to high-end, more sophisticated consumers.  As the recession lingers on, these premium brands now offer lower cost versions of their products, further squishing the mid-market.

If you have not done so, please read all of my articles on the Innovation Bell Curve.

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2 Responses to “The New Innovation Bell Curve”

  1. B2B Innovation Curve | Business Innovation Speaker and Consultant Stephen Shapiro on February 27th, 2009 9:39 am

    [...] my previous article on the “innovation bell curve,” I introduced the new bi-modal innovation curve.  Yesterday I gave a speech for Babson College MBA students.  One of the attendees asked how this [...]

  2. The Updated Innovation Bell Curve | Business Innovation Speaker and Consultant Stephen Shapiro on March 10th, 2009 7:33 am

    [...] a previous blog entry on the innovation bell curve, I presented a bimodal distribution curve rather than a bell curve.  I did this because I wanted [...]