Open Innovation

April 25, 2008  

In the past I have written several blog entries about the power of Open Innovation. The most robust open innovation website out there is InnoCentive.

Yesterday I decided to try some open innovation for my own business – on a much smaller scale.  As mentioned before, we are launching a new website with a new web-strategy.  As part of this, we are returning to the “24/7 Innovation” brand.

And for this, I need a new logo.  The logo above was the original logo from 2001. 

I have had friends and professional designers provide their ideas, but with little luck.  I could not explain what I wanted.  I’m a “I’ll know it when I see it” kind of guy.

So I turned to an open innovation website called 99designs.com.  There I was able to post my brief and within 12 hours I had over a dozen designs by different designers.

When the process is completed (in 6 days, 10 hours), I will ask for your vote on your favorite.  Or you can chime in now by adding a comment with the number of your favorite logo.  Click here to view the designs and the brief.

In the past, I used eLance.com for some design work.  But there you select designers based on a portfolio and how much they charge, not the finished product.  99designs is a truer open innovation model in that you select based on the solution, not a bid. 

Where in your business could you benefit from open innovation?  What open innovation website do you use?  I would love to catalogue a large list of good open innovation sites.

Leave a Reply

Old Comments

5 Responses to “Open Innovation”

  1. Gordon on April 26th, 2008 12:01 pm

    Sorry, but I don’t really like any of them that much. If the main concept is 24/7 innovation, shouldn’t there be a visual of that concept rather than just text? The lightbulb/dollar thing is a bit cliched now, too, don’t you think? Even a heart is better than a lightbulb or a head — at least it links to the inner desire to improve/create beyond an already OK status quo rather than just problem solve.

  2. An Open Innovation Dilemma | Stephen Shapiro on Innovation, Creativity, Goals & Performance on April 30th, 2008 9:19 am

    [...] Comments Gordon on Open InnovationOpen Innovation | Stephen Shapiro on Innovation, Creativity, Goals & Performance on 6 Ways [...]

  3. Open Source Innovation vs Open Innovation | Stephen Shapiro on Innovation, Creativity, Goals & Performance on June 24th, 2008 9:43 am

    [...] discussed Open Innovation many times in this blog.  The other day, GlaxoSmithKline announced that they are collaborating [...]

  4. LG Electronics Uses Open Innovation | Business Innovation Speaker and Consultant Stephen Shapiro on June 9th, 2009 2:45 pm

    [...] previous blog entries, I wrote about how I used Open Innovation to create my new logo and on the challenges I faced in using Open Innovation.  Open Innovation can be used for anything [...]

  5. Open Innovation Design | Business Innovation Speaker and Consultant Stephen Shapiro on March 12th, 2010 9:37 am

    [...] 2 years ago, I used open innovation to develop the logo used on this [...]