http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/ Steve shares his unconventional approach on Business Innovation, Creativity, Goals and Critical Thinking Fri, 03 Feb 2012 17:12:05 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-35621 Pitchmen, Pain and Positioning | Business Innovation Speaker and Consultant Stephen Shapiro Mon, 27 Apr 2009 15:16:30 +0000 http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-35621 [...] I discuss the need to solve a pain extensively in my previous articles, including one on why a blizzard was the catalyst for the success of the ATM and why the best selling cars are gas [...] [...] I discuss the need to solve a pain extensively in my previous articles, including one on why a blizzard was the catalyst for the success of the ATM and why the best selling cars are gas [...]

]]> http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-35376 Gas Guzzlers Top Selling Cars | Business Innovation Speaker and Consultant Stephen Shapiro Sat, 20 Dec 2008 20:48:12 +0000 http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-35376 [...] also plays nicely into my research on pains versus gains. The premise is that people take massive risks to eliminate their pains/losses yet will play it [...] [...] also plays nicely into my research on pains versus gains. The premise is that people take massive risks to eliminate their pains/losses yet will play it [...]

]]> http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-35148 7 Ways Innovation Can Recession-Proof Your Business | Business Innovation Speaker and Consultant Stephen Shapiro Thu, 23 Oct 2008 14:14:32 +0000 http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-35148 [...] is more powerful…during any economic condition.  You may also be interested to learn why the ATM machine was headed for failure…until it was seen as solving a specific [...] [...] is more powerful…during any economic condition.  You may also be interested to learn why the ATM machine was headed for failure…until it was seen as solving a specific [...]

]]> http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-34851 Logical, Emotional, and Creative Thinking | Stephen Shapiro on Innovation, Creativity, Goals & Performance Wed, 11 Jun 2008 16:02:18 +0000 http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-34851 [...] We often make decisions based on emotion rather than logic. Especially in times of crisis (like our current financial situation), we choose options that address our “pains.” [...] [...] We often make decisions based on emotion rather than logic. Especially in times of crisis (like our current financial situation), we choose options that address our “pains.” [...]

]]> http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-34743 Jon Casher Wed, 02 Apr 2008 12:28:55 +0000 http://www.steveshapiro.com/2008/03/31/blizzards-and-the-birth-of-the-atm/#comment-34743 Very accurate except that the blizzard occurred in February. Very accurate except that the blizzard occurred in February.

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