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	<title>Comments on: 7 Ways Innovation Can Help Recession-Proof Your Business</title>
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	<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/</link>
	<description>Steve shares his unconventional approach on Business Innovation, Creativity, Goals and Critical Thinking</description>
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		<title>By: Marilyn Blocker</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-37407</link>
		<dc:creator>Marilyn Blocker</dc:creator>
		<pubDate>Wed, 16 Feb 2011 15:58:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-37407</guid>
		<description>Hi again, Stephen,

Forgot to mention that I liked this article so much, I listed it under &quot;Articles&quot; on the Recommended Resources page of my Innovation Outcomes website.  And about a week ago, I had started drafting a review to post on Amazon.com for your book, 24/7 Innovation.  I thought the Appendix had such useful information for me, that others should know about it too, and I&#039;ve specifically mentioned it in my review.</description>
		<content:encoded><![CDATA[<p>Hi again, Stephen,</p>
<p>Forgot to mention that I liked this article so much, I listed it under &#8220;Articles&#8221; on the Recommended Resources page of my Innovation Outcomes website.  And about a week ago, I had started drafting a review to post on Amazon.com for your book, 24/7 Innovation.  I thought the Appendix had such useful information for me, that others should know about it too, and I&#8217;ve specifically mentioned it in my review.</p>
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		<title>By: Marilyn Blocker</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-37406</link>
		<dc:creator>Marilyn Blocker</dc:creator>
		<pubDate>Wed, 16 Feb 2011 15:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-37406</guid>
		<description>Hello Stephen,

I sent you a LinkedIn invitation after reading your book and am now &quot;talking&quot; to you as well!

So many of my clients believe that innovation is something to be done in better times, yet as you&#039;ve noted in this article, innovation can actually help to &quot;recession-proof&quot; a business.

My experience is that many of my clients understand how process innovation can help reduce operating costs, but still don&#039;t understand what open innovation is and how it can reduce R &amp; D costs.  I was glad to see you address this, in your article.

But your last point was the best!  I had a solo consulting practice for many years, but in the last year, began informally partnering with other consultants who had complementary skill sets and/or who could increase my firm&#039;s geographic and functional reach.

When many people think of innovation, they think of large companies with well-funded R &amp; D functions, but innovation is key to entrepreneurs and even individuals who may not be &quot;recession-proofed&quot; and who are now reinventing themselves through self-innovation.

Thanks for the great article.  I saved it in a Word document for future reference!</description>
		<content:encoded><![CDATA[<p>Hello Stephen,</p>
<p>I sent you a LinkedIn invitation after reading your book and am now &#8220;talking&#8221; to you as well!</p>
<p>So many of my clients believe that innovation is something to be done in better times, yet as you&#8217;ve noted in this article, innovation can actually help to &#8220;recession-proof&#8221; a business.</p>
<p>My experience is that many of my clients understand how process innovation can help reduce operating costs, but still don&#8217;t understand what open innovation is and how it can reduce R &amp; D costs.  I was glad to see you address this, in your article.</p>
<p>But your last point was the best!  I had a solo consulting practice for many years, but in the last year, began informally partnering with other consultants who had complementary skill sets and/or who could increase my firm&#8217;s geographic and functional reach.</p>
<p>When many people think of innovation, they think of large companies with well-funded R &amp; D functions, but innovation is key to entrepreneurs and even individuals who may not be &#8220;recession-proofed&#8221; and who are now reinventing themselves through self-innovation.</p>
<p>Thanks for the great article.  I saved it in a Word document for future reference!</p>
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		<title>By: SourcingNotes Blog &#187; Blog Archive &#187; Recession in market research industry: Pandemic or Infodemic?</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-36724</link>
		<dc:creator>SourcingNotes Blog &#187; Blog Archive &#187; Recession in market research industry: Pandemic or Infodemic?</dc:creator>
		<pubDate>Sat, 15 May 2010 07:01:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-36724</guid>
		<description>[...] looking at a solution that would not only help curb costs but also facilitate revenue growth. [...]</description>
		<content:encoded><![CDATA[<p>[...] looking at a solution that would not only help curb costs but also facilitate revenue growth. [...]</p>
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		<title>By: Rachel Bowman</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-36113</link>
		<dc:creator>Rachel Bowman</dc:creator>
		<pubDate>Tue, 01 Sep 2009 20:32:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-36113</guid>
		<description>I was reading a business book about innovation during recession, and it might be something you&#039;d be interested in checking out. It&#039;s called &#039;Exploiting Chaos&#039; and you can read the first chapter at www.exploitingchaos.com</description>
		<content:encoded><![CDATA[<p>I was reading a business book about innovation during recession, and it might be something you&#8217;d be interested in checking out. It&#8217;s called &#8216;Exploiting Chaos&#8217; and you can read the first chapter at <a href="http://www.exploitingchaos.com" rel="nofollow">http://www.exploitingchaos.com</a></p>
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		<title>By: Recession in market research industry: Pandemic or Infodemic? &#124; Research in-Sight</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-36103</link>
		<dc:creator>Recession in market research industry: Pandemic or Infodemic? &#124; Research in-Sight</dc:creator>
		<pubDate>Thu, 27 Aug 2009 07:44:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-36103</guid>
		<description>[...] looking at a solution that would not only help curb costs but also facilitate revenue growth. [...]</description>
		<content:encoded><![CDATA[<p>[...] looking at a solution that would not only help curb costs but also facilitate revenue growth. [...]</p>
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		<title>By: Saurabh Thakur</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35729</link>
		<dc:creator>Saurabh Thakur</dc:creator>
		<pubDate>Thu, 02 Jul 2009 04:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35729</guid>
		<description>Wow Steve, that one balances view on business as a science and an art. Impressive. And I must thank you for point #6, because I was personally sticking on with such a strategy and now that you have corroborated it, I feel more certain.</description>
		<content:encoded><![CDATA[<p>Wow Steve, that one balances view on business as a science and an art. Impressive. And I must thank you for point #6, because I was personally sticking on with such a strategy and now that you have corroborated it, I feel more certain.</p>
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		<title>By: Tin Whiskers &#187; Blog Archive &#187; Open innovation and the Economy</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35675</link>
		<dc:creator>Tin Whiskers &#187; Blog Archive &#187; Open innovation and the Economy</dc:creator>
		<pubDate>Thu, 04 Jun 2009 20:28:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35675</guid>
		<description>[...] resolving a recession was titled, â€œ7 Ways Innovation Can Help Recession-Proof Your Businessâ€ (http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/) was written over a year ago. Â Many other blogs in OI had similar topics about managing the [...]</description>
		<content:encoded><![CDATA[<p>[...] resolving a recession was titled, â€œ7 Ways Innovation Can Help Recession-Proof Your Businessâ€ (<a href="http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/" rel="nofollow">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/</a>) was written over a year ago. Â Many other blogs in OI had similar topics about managing the [...]</p>
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	<item>
		<title>By: Don&#8217;t Touch My Wallet: Convincing Management that Smart Companies in Recessions Increase Spending on [IT, training, advertising, etc.] &#171; KnowledgeForward</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35556</link>
		<dc:creator>Don&#8217;t Touch My Wallet: Convincing Management that Smart Companies in Recessions Increase Spending on [IT, training, advertising, etc.] &#171; KnowledgeForward</dc:creator>
		<pubDate>Thu, 26 Feb 2009 22:27:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35556</guid>
		<description>[...] &#8220;Now is the perfect time to increase your innovation efforts&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Now is the perfect time to increase your innovation efforts&#8221; [...]</p>
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	<item>
		<title>By: 50+ Resources to Recession-Proof Your Business</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35490</link>
		<dc:creator>50+ Resources to Recession-Proof Your Business</dc:creator>
		<pubDate>Wed, 11 Feb 2009 15:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35490</guid>
		<description>[...] 7 Ways Innovation Can Recession-Proof Your Business [...]</description>
		<content:encoded><![CDATA[<p>[...] 7 Ways Innovation Can Recession-Proof Your Business [...]</p>
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		<title>By: Stephen Shapiro</title>
		<link>http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35455</link>
		<dc:creator>Stephen Shapiro</dc:creator>
		<pubDate>Tue, 20 Jan 2009 13:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/#comment-35455</guid>
		<description>Ivan, you are so right.  In fact, the story is one of the most powerful tools we have right now.  A lot of my work these days is in using creativity to develop new branding ideas.  It&#039;s easier to reshape a brand than it is to introduce a new product (in most cases).  A good &quot;story&quot; should have an emotional or empathetic appeal to the audience.  As Aristotle once said, &quot;Ethos, Pathos, Logos.&quot;  Credibility, then empathy, then logic.  Too often we sell with logic and that is the last thing people want to hear...especially now.</description>
		<content:encoded><![CDATA[<p>Ivan, you are so right.  In fact, the story is one of the most powerful tools we have right now.  A lot of my work these days is in using creativity to develop new branding ideas.  It&#8217;s easier to reshape a brand than it is to introduce a new product (in most cases).  A good &#8220;story&#8221; should have an emotional or empathetic appeal to the audience.  As Aristotle once said, &#8220;Ethos, Pathos, Logos.&#8221;  Credibility, then empathy, then logic.  Too often we sell with logic and that is the last thing people want to hear&#8230;especially now.</p>
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