Comments on: 7 Ways Innovation Can Help Recession-Proof Your Business

By: Rachel Bowman

Rachel Bowman — Tue, 01 Sep 2009 20:32:58 +0000

I was reading a business book about innovation during recession, and it might be something you’d be interested in checking out. It’s called ‘Exploiting Chaos’ and you can read the first chapter at http://www.exploitingchaos.com

By: Recession in market research industry: Pandemic or Infodemic? | Research in-Sight

Thu, 27 Aug 2009 07:44:31 +0000

[...] looking at a solution that would not only help curb costs but also facilitate revenue growth. [...]

By: Saurabh Thakur

Saurabh Thakur — Thu, 02 Jul 2009 04:44:28 +0000

Wow Steve, that one balances view on business as a science and an art. Impressive. And I must thank you for point #6, because I was personally sticking on with such a strategy and now that you have corroborated it, I feel more certain.

By: Tin Whiskers » Blog Archive » Open innovation and the Economy

Tin Whiskers » Blog Archive » Open innovation and the Economy — Thu, 04 Jun 2009 20:28:20 +0000

[...] resolving a recession was titled, â€œ7 Ways Innovation Can Help Recession-Proof Your Businessâ€ (http://www.steveshapiro.com/2008/03/13/6-ways-innovation-can-recession-proof-your-business/) was written over a year ago. Â Many other blogs in OI had similar topics about managing the [...]

By: Don’t Touch My Wallet: Convincing Management that Smart Companies in Recessions Increase Spending on [IT, training, advertising, etc.] « KnowledgeForward

Thu, 26 Feb 2009 22:27:07 +0000

[...] “Now is the perfect time to increase your innovation efforts” [...]

By: 50+ Resources to Recession-Proof Your Business

50+ Resources to Recession-Proof Your Business — Wed, 11 Feb 2009 15:53:50 +0000

[...] 7 Ways Innovation Can Recession-Proof Your Business [...]

By: Stephen Shapiro

Stephen Shapiro — Tue, 20 Jan 2009 13:46:01 +0000

Ivan, you are so right. In fact, the story is one of the most powerful tools we have right now. A lot of my work these days is in using creativity to develop new branding ideas. It’s easier to reshape a brand than it is to introduce a new product (in most cases). A good “story” should have an emotional or empathetic appeal to the audience. As Aristotle once said, “Ethos, Pathos, Logos.” Credibility, then empathy, then logic. Too often we sell with logic and that is the last thing people want to hear…especially now.

By: Ivan Surjanovic

Ivan Surjanovic — Tue, 20 Jan 2009 00:21:09 +0000

Yes, creativity and the innovation are the answer to difficult times. One more innovative way to recession-proof your business is to change your STORY. Innovate not only what you do, what also what you say. Your marketing communication should acknowledge the fact that we are all in a recession. So, your company is developing new products / services to help your customers cope with the recession. This of course requires rethinking and redeveloping some of your products / services. All 4Ps should work together to send this message to your clients.

By: Logical, Emotional, and Creative Thinking | Stephen Shapiro on Innovation

Logical, Emotional, and Creative Thinking | Stephen Shapiro on Innovation — Sat, 09 Aug 2008 18:25:06 +0000

[...] â€œHow to Use Innovation to Recession Proof Your Businessâ€ is now one of my most popular [...]

By: Open Innovation | Stephen Shapiro on Innovation, Creativity, Goals & Performance

Fri, 25 Apr 2008 13:28:35 +0000

[...] the past I have writtenÂ several blog entries about the power of Open Innovation.Â The most robust open innovation website out there is [...]