It’s just kind of sad isn’t it? People can’t seem to judge something for what it is. It’s not about the taste, it’s about how much the wine cost. Similarly, it’s not about the concert it’s about how much the ticket cost, or how long the person waited in line to get it. It’s not about how the clothes fit, again, it’s how much they cost and what’s on the label.

If people are willing to part with their treasure for those reasons, I suppose we should adapt accordingly. I am certainly willing to do my part to help!

This reminds me of the old joke that says an ignoramus is someone who doesn’t know what you learned 10 minutes ago. In the absense of a frame of reference, we look to mental shortcuts that help us make sense out of subjective decisions. Like wine, for example.

This would be a good example of a “decision trigger” — higher price is our mental shortcut to judge quality when we don’t have the time or expertise to know otherwise. Jewelry falls in the same bucket.

Thanks – I enjoy your writing!

Why? It’s the same advice but one respects your business relationship since they are paying you and the other one takes it for granted.

I think that pricing is crucial, especially during tough times.