Comments on: How to Lose a Sale…by Charging Too Little http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/ Steve shares his unconventional approach on Business Innovation, Creativity, Goals and Critical Thinking Fri, 03 Feb 2012 17:12:05 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Verhoog je prijs voor meer plezier | Erno Hannink http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-34281 Verhoog je prijs voor meer plezier | Erno Hannink Wed, 23 Jan 2008 23:03:53 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-34281 [...] er een andere spreker was gehuurd en deze heeft US$ 35.000 ontvangen voor deze presentatie. In de reacties op dit artikel vind je op Shapiro’s blog nog meer vergelijkbare [...] [...] er een andere spreker was gehuurd en deze heeft US$ 35.000 ontvangen voor deze presentatie. In de reacties op dit artikel vind je op Shapiro’s blog nog meer vergelijkbare [...]

]]> By: Increase the Price - Increase the Pleasure : Stephen Shapiro on Innovation, Creativity, Goals, Performance & Thinking http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-34252 Increase the Price - Increase the Pleasure : Stephen Shapiro on Innovation, Creativity, Goals, Performance & Thinking Fri, 18 Jan 2008 13:11:51 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-34252 [...] wrote a blog entry entitled, “How to Lose a Sale By Charging Too Little.” In it I describe why charging too little reduces the perception of [...] [...] wrote a blog entry entitled, “How to Lose a Sale By Charging Too Little.” In it I describe why charging too little reduces the perception of [...]

]]> By: Javier http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-26699 Javier Sat, 30 Jun 2007 16:38:39 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-26699 Stephen Great Article: Very interesting!. Now with new competition from all over the world. One key thing is the price. How we manage to counter the lower price this is a key idea. Stephen Great Article:
Very interesting!. Now with new competition from all over the world. One key thing is the price. How we manage to counter the lower price this is a key idea.

]]> By: nextSibling http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25944 nextSibling Fri, 15 Jun 2007 18:36:14 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25944 Years ago, young and innocent in my first job after school, I worked in a small shop in an affluent area of London. One afternoon the owner of the shop arrived, walked around looking at the prices, turned to me and said "I want you to re-label all the prices 20% higher". He could tell from my expression that I was confused and simply added, "If they're not complaining about the prices, you're not charging enough". Years ago, young and innocent in my first job after school, I worked in a small shop in an affluent area of London. One afternoon the owner of the shop arrived, walked around looking at the prices, turned to me and said “I want you to re-label all the prices 20% higher”. He could tell from my expression that I was confused and simply added, “If they’re not complaining about the prices, you’re not charging enough”.

]]> By: Eolake http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25835 Eolake Wed, 13 Jun 2007 15:38:32 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25835 [I've blogged this] Did you regret not simply answering "dollars..."? A friend of mine, when he was young, did a job, a few hours as a pro photographer in NYC. (He's English.) He thought he was being paid $300, got a check for $3,000, and went back and said "this must be a mistake". The guy said, "sorry, that's all we pay". So what the heck, he took it. [I've blogged this]

Did you regret not simply answering “dollars…”?

A friend of mine, when he was young, did a job, a few hours as a pro photographer in NYC. (He’s English.) He thought he was being paid $300, got a check for $3,000, and went back and said “this must be a mistake”. The guy said, “sorry, that’s all we pay”. So what the heck, he took it.

]]> By: Andy http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25512 Andy Fri, 08 Jun 2007 01:23:05 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25512 Good article. This shows that sometimes a company or person is losing profit by simply not trying to get more for their product or service. It also shows the importance of doing research when it comes to setting prices. Sometimes, psychology is very important in sales, people will spend more on an inferior product because of its perceived value. Good article. This shows that sometimes a company or person is losing profit by simply not trying to get more for their product or service. It also shows the importance of doing research when it comes to setting prices. Sometimes, psychology is very important in sales, people will spend more on an inferior product because of its perceived value.

]]> By: Stephen Hopson http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25000 Stephen Hopson Sat, 26 May 2007 22:38:18 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-25000 Stephen: The impact of this article was absolutely stunning! I experienced a similiar thing during the early days of my speaking career. I can remember literally shaking in my booties when I was asked to quote a price and I thought anything over $750 was too much. Imagine that Stephen! I now quote my prices right on my speaking website for all to see, so that there's no misunderstandings. Clever article Stephen. Thanks for sharing. Stephen Hopson Stephen:

The impact of this article was absolutely stunning! I experienced a similiar thing during the early days of my speaking career.

I can remember literally shaking in my booties when I was asked to quote a price and I thought anything over $750 was too much. Imagine that Stephen!

I now quote my prices right on my speaking website for all to see, so that there’s no misunderstandings.

Clever article Stephen. Thanks for sharing.

Stephen Hopson

]]> By: Steve Roesler http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-24859 Steve Roesler Tue, 22 May 2007 05:12:09 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-24859 Stephen, Good post for anyone who aspires to sell profitably. After 30 years in consulting, the only bad experiences I've had are those early on when I under-priced to get business. The business that I got was worth the same in the long run. Price yourself thoughtfully and profitably, then stand your ground. If not, you'll resent the sale that you do make. Stephen,

Good post for anyone who aspires to sell profitably.

After 30 years in consulting, the only bad experiences I’ve had are those early on when I under-priced to get business.

The business that I got was worth the same in the long run.

Price yourself thoughtfully and profitably, then stand your ground. If not, you’ll resent the sale that you do make.

]]> By: Susan http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-24855 Susan Tue, 22 May 2007 01:37:56 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-24855 Excellent post, how true for all aspects of sales. I believe whole hartedly that we are all salespeople no matter what we do, so the moral is never underestimate what you are worth or what your product is worth. Excellent post, how true for all aspects of sales. I believe whole hartedly that we are all salespeople no matter what we do, so the moral is never underestimate what you are worth or what your product is worth.

]]> By: Robin Bal http://www.steveshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-24792 Robin Bal Sat, 19 May 2007 14:33:53 +0000 http://www.stephenshapiro.com/2007/05/17/how-to-lose-a-sale-%e2%80%93-by-charging-too-little/#comment-24792 Good post mate, I believe sticking to your price does pay, don't sell yourself cheap, let people know that good things come at a better price. I have been in sales all my life and know of many salespeople discounting to make the sale. Discount it once and you will be doing it always, why? because you will feel that unless you rebate you will not make that sale. Make them pay what you are asking for they will even have more respect for you. For example, OMEGA SEAMASTER, special offer @1000, I will never buy it, there is probably a catch. Take care and cheers. Good post mate, I believe sticking to your price does pay, don’t sell yourself cheap, let people know that good things come at a better price. I have been in sales all my life and know of many salespeople discounting to make the sale. Discount it once and you will be doing it always, why? because you will feel that unless you rebate you will not make that sale. Make them pay what you are asking for they will even have more respect for you.

For example, OMEGA SEAMASTER, special offer @1000, I will never buy it, there is probably a catch.

Take care and cheers.

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