Investor’s Business Daily Quote

November 30, 2005  

In my “other” life, I work with large corporations to create cultures of innovation. My first book, 24/7 Innovation, has been out for over 4 years. But it still gets quoted. The latest quotes are in Monday November, 28th’s Investors Business Daily.

Get workers to focus on outcomes instead of specific tasks, says Stephen Shapiro, author of “24/7 Innovation.”Often, employees need “a better understanding of how their work contributes to the whole,” Shapiro said. Get them to “focus on what adds value rather than ticking things off a checklist.”

(And) make workers proactive. Workers can’t be passive receivers of information, Shapiro says. They need to “manipulate information, analyze it and use it to add value — by helping customers, improving operations and exploiting new opportunities.”

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